Marketing & Advertising

 Project name, “Happy Birthday from The Ceramics Studio!”


 Project name, “Animated Ad for Website!”

I used the same character to to make an animated ad for the web.

 The mascot, “Coyote Clay” was illustrated by me on a wall in the studio.

Original mural on the wall at the studio

b-card Black bkgrnd
Business card showing the mascot
Later on, I redid the studio mascot in Adobe Photoshop™ and Adobe Illustrator™ so that it could be used on the business cards, banners and other marketing materials in which I also designed.






















The Production Process for the 3D version of the Mascot

Phase I: 3D Modeling

Box-modeled in 3D Studio Max™ (4360“tri’s”)

Phase II: Unwrapping

Unwrapped model using  3D Studio Max™ Unwrapping Tools    


Phase III:  Digital Sculpting & Painting

Sculpted in Mudbox






Painted in Mudbox



Imported the models into
 Mudbox™ and sculpted them. The
sculpting stage is to create an ambient/occlusionand normal/bump map.

Did much of the textures in Photoshop.

Phase IV: Rigging

 Used MixamoRigging Tool for skinning the body mesh to the bones.
Mixamo used for auto rigging


Cat Rig


 3DS Max Morpher Modifier was used to create “Morph Targets” for the facial animation.


Phase V: Animating

Here are a couple of trail runs. The final is on the top of this page.
TEST  – NOT FINAL! (scary) 2MB 128 colors


TEST- “Poof” Explosion




Used  3D Studio Max™ animation tools

Phase VI: Compositing & Formatting

Final Birthday Card (Top of page) -was saved out as an animated gif, with these settings: “Restrictive” color, (216 web colors) Transparent   –    The trick to achieving the smallest file size was to make the character’s coloring more solid (blocks rather than smooth gradients). The solid background is transparent, which drastically reduces file load time. I also limited the movement and reduced frames to 21. [Dimensions:  640×480 Used Adobe Photoshop’s™ “Frame” animation tools]