Marketing & Advertising

 Project name, “Happy Birthday from The Ceramics Studio!” An E-Card

The Studio’s Mascot

I designed the original coyote character on paper. The drawing was then transferred to the wall of the ceramics studio, and painted with acrylic paints.

Mural located at The Ceramics Studio, SJC, CA





Later on, I redid the image of the studio mascot in Adobe Photoshop™ and Adobe Illustrator™ so that it could be used on the business cards, banners and other marketing materials.
Original business card for the studio.


The Production Process for the Digital 3D Version

Phase I:  Modeling

Character modeled in 3D Studio Max™ (4360“tri’s”)

Phase II: UV Unwrapping

Unwrapped with 3DS Max’s UV Unwrap Modifier.
This phase is necessary before it can be be digitally sculpted and painted.

Phase III:  Digital Sculpting & Painting

The models were imported into Mudbox™ and details were sculpted into a very high-poly version.

The sculpted model was used to make (a.k.a. “bake”) the ambient / occlusion and the normal maps.

Sculpted in Mudbox™



Painted in Mudbox™

Mudbox ™ and Photoshop™ were used to paint the color maps (a.k.a. “diffuse”) for the model.

Painted in Mudbox™

Phase IV: Rigging

Adobe Mixamo™ was used to Rig the character mesh to generic bones.
Adobe Mixamo used for auto rigging


I converted the generic rig into a 3DS Max Cat™ rig.

3DS Max Cat rig.
The 3DS Max Morpher modifier was used to capture the “targets” used for the facial animation.

The head model was duplicated. Each head’s geometry was manipulated to form key facial expressions. The head models are then added to the Morpher modifier,so that the character’s face can be animated.

Phase V: Animating

3DS Max was used to animate the character.

Below, are a couple of trail runs. The final version is displayed at the very top of this page.

      TEST  – NOT FINAL! (Too scary!) 



TEST- “Poof” Explosion


Phase VI: Compositing & Formatting

The final birthday e-card (Seen at the top of the page) was saved out as an animated gif, with these settings: “Restrictive” color, (216 web colors) Transparent   –    The trick to achieving the smallest file size was to make the character’s coloring more solid (blocks rather than smooth gradients). The solid background is transparent, which drastically reduces file load time. I also limited the movement and reduced frames to 21. [Dimensions:  640×480 Used Adobe Photoshop’s “Frame” animation tools]

The version seen below is on The Ceramics Studio website, used as an ad, to encourage patrons to post a review on Yelp.